This SOP explains how we write and respond to emails with Corner House Studio families, customers, vendors and others so that every message feels:

Three Parts of a Good Email

  1. Personal Connection & Acknowledgment (Opening)
  2. Clear Message & Actions (Body)
  3. Warm Close & Invitation (Closing)

1. Personal Connection & Acknowledgment

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Always start with an acknowledgment (if replying) and/or a personal connection sentence before jumping into logistics. Show families we know who they are, care about their child, and heard what they wrote.

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Responding to a Message: Acknowledge

In the first sentence acknowledge what they wrote and reflect back their feedback, feelings, situation, request, or concern. This shows we read their email and care about what’s happening.


Negative situation example If a child is sick, stressed, nervous, or had a bad experience, acknowledge it!


Positive feedback example If someone gives us positive feedback - acknowledge it!


Asking for something we can’t do If someone asks for something that we don’t offer (like a private class, birthday party or toddler class) thank them for the request before saying no